Email Deliverability

Avoid the Spam Folder   You just put the finishing touches a on big proposal for a new client and you’re ready to email it over. You want that bid to end up in your client’s inbox. In this post we’re going to look at a couple easy things you can do so that the emails you send through PEP get delivered to your client’s inbox and not their spam folder. Email Deliverability is the ability to get an email into the recipient’s inbox. Email spam filters are pretty sophisticated these days. Filters are looking at an email’s content, the ratio of text to pictures and links, the subject line, the online reputation of the sender’s domain (that’s the part of the email address after the @ symbol). It’s complicated and constantly evolving. PEP makes it really easy to email eBids, proposals, and automated follow-up messages. Whether you use PEP or not, here are a couple things you can do to get these emails into your client’s inbox.   Email Deliverability Tips Start with a good subject line. You’re sending professional correspondence when you email a client. Your email needs a subject line that tells the recipient what’s in the message. If your sending an eBid or proposal through PEP, the default subject line is “Proposal”. Keep these things in mind when writing your own subject line: – AVOID ALL CAPS – Avoid *&^%$#@! lots of symbols – Avoid spammy language like “FREE!” and “Buy now”   Always write something in the body of the email. Spam filters are scanning for content, so it’s important to write something relevant...

Fix a broken process. Automate Customer Follow-up.

Do you ever wonder if there are clients that you forgot to follow-up with?   I want you to think about your process of following up with customers. It might look something like this: Provide customer with bid. Reach out to customer 3 days later to see if they have questions. Reach out to customer again 4 days later and try to get them to commit   See any problems with this process? There’s a lot of room for human error. You might get busy, or sick, or have jury duty. You might just lose track of time you miss the outreach deadlines. Weeks may go by. New clients have no loyalty to you yet. This break-down in your process leaves them vulnerable to more attentive competitors.   Good News: You can solve this problem with a little automation. And the automation tools you need to fix your customer follow-up process already exist in PEP!   3 Customer Follow-up Processes You can Easily Automate Right Now THANK YOU! You can set up a “Thank You” message when you send the eBid. Down the road, when your client accepts, she’ll automatically receive an email from you saying Thanks (and whatever else you want to include in the message). She knows her project is important to you because you responded right away, even on a weekend. Way to go! Click here for a video tutorial on enabling the Thank You feature and how to make it a standard part of your eBid. Thank You info   HOW’S IT GOING? Use an automated customer follow-up campaign to solve the problem of remembering...