What is a Business Blog?

A business blog is one of the most cost-effective and easiest ways to promote your work. It can drive people, or “traffic” to your website, increase your sales, establish you as an authority in your field, and help you reach new markets. Here are the 5-Ws of blogging:   WHAT is a business blog? A blog is a regularly updated web page featuring short informal articles and commentary, in this case, about your business and related industry. Here at PEP, we typically write about topics related to small businesses and the painting industry.   WHO am I writing for? Customers and potential customers will read your blog. (Anyone who isn’t a customer is a potential customer, right?) Different blog topics will attract different people so write about a variety of things to cover the work you do.   WHEN should I blog? An active blog shows your business is alive, loved and maintained. The more often you post to your business blog the better your results. But consistency is more important than frequency, so just set a schedule for yourself. If writing a new blog article multiple times per week is too much, aim for once or twice per month.   WHERE does the blog go? Post your blog on your website and share the link on social media. This creates more “searchable” content on your website and additional links taking people to it.   WHY blog? A blog will drive traffic to your website, attract new visitors, and potentially increase your sales. It helps to establish your presence in the industry. The benefits of blogging are almost endless....

Millennial Values in the Workplace

  Do attitudes of the (younger) people you’re interviewing have you concerned?  Their approach maybe different than yours (or mine) but it doesn’t mean they are poor workers.  While the younger generation gets a bad rap for being lazy, entitled and glued to their cell phones, they now make up the majority of the labor force. Millennial values are quickly changing the workplace and here’s why: Work with a purpose Millennials want their work to have meaning or purpose.  They seek to make a difference from day one and look to utilize their talents and strengths in order to do what they do best and have a direct impact on the organization. Work-life balance Personal time is at the heart of Millennial values.  They want to be able to decide when and where they work in order to maximize their time for family, friends and extra curricular activities. Technology Millennials are comfortable with new technologies, looking to them to be more efficient at work and provide the flexibility they crave. Autonomy Independence is important to Millennials, but they also want consistent communication with managers, ongoing feedback and collaborative goal setting.  Frequent check-ins offer informal day-to-day performance evaluations and the autonomy they prefer.   Millennial values might differ from those of previous generations but the desire to be successful and impactful in their careers may be stronger than...