Pipeline Organization

Do you have a bazillion projects on your to-do list that you can never seem to keep straight? You should be using pipeline organization! A pipeline provides a visual representation of your work in progress. It’s a place to organize your tasks and follow the progression until complete. It’s the easiest way to keep track of many different jobs and the status of each. The beauty of pipeline organization is that it also makes collaborating and working with other people possible by providing all the information in one place. There are several online pipeline organization programs available for you to use as a way to manage your tasks and projects. I use Trello to help me manage the PEP blog. Take a look:     Across the top of the “board” are the stages of producing a new blog post. I keep a list of ideas in the first column. As I move through the process, I drag the blog idea card through the pipeline. By the time you read this, the “Pipeline Organization” card will be in the “Published” column. I also share this board with other people in the office – anyone can add new blog ideas or choose one and write it! PEP users can (and should) make use of PEP’s pipeline feature that allows you to track your job from start to finish (from the estimating process through scheduling jobs and invoicing). Whatever your field of work, you’ll find pipeline organization a useful tool for managing of all the many projects on your to-do...

Should I Be Writing a Blog?

YES!   The answer is YES. You should be writing a blog for your business.   A few weeks ago we talked about WHAT  a business blog is. Now let’s explore WHY you should be writing a blog for your business. The reasons are almost endless! Why should I be writing a blog?   Because consumers are online. Think about the last time you needed to buy something. The internet is now the #1 place that consumers go for information about products and services. Much of the research about what to buy happens online – whether you’re looking for a car, a dishwasher, an electrician, or a painter.   Because you want customers to find you online. The most important way to get people to your website is to offer as many opportunities as possible for them to find you on the massive World Wide Web. To do this, you want to continuously add fresh content to your website. Writing a blog post regularly will do this. Blog posts more “searchable” content, and the more the better! You should also share your blog posts on social media, which creates additional links directly to your website and, again, the more the better, am I right?   Because you want to be an authority in your industry. People like to work with experts in their field. So establishing yourself as an expert is good. Writing a blog will help do that! Writing about your business, related work, and the industry will build trust and trust will generate customers. Plus you may stumble on some helpful new information along the way. It’s a win-win!...