Use of Color in Marketing

The use of color in marketing might seem like a no-brainer but it’s more than just picking pretty hues. Color is an important tool because it impacts how we think and behave. Using different colors directs your eye where to look and helps decide what is important information. It puts content into context for your audience.   When deciding the best use of color, you want to choose shades that will make an impact on your audience. Bright, contrasting colors will stand out and draw attention to important information. They typically promote activity or a call to action. Softer colors promote mental or visual tasks. They may look more beautiful from a design perspective but may be harder for your audience to read. The key is to strike a balance between the two.   The use of color and its impact on your psyche has been studied for years: Red: very powerful and energizing; often the go-to color to get someone’s attention Yellow: fun; evokes cheerfulness and optimism Orange: a great combination of red’s power with yellow’s friendliness; offers a sense of motivation Green: one of the most-seen colors in nature; gives sense of balance and harmony Blue: one of the most-liked colors around the world for its calm and soothing qualities Purple: most commonly associated with spirituality, imagination, and luxury Pink: a softer version of red; often a sign of hope Brown: a very natural color; portrays structure, security and protection Gold: commonly represents confidence and luxury Black: a sophisticated color; great for high contrast and easy legibility White: often used for its simplicity and cleanliness   When...