Long-term Email Campaigns

Email marketing is a powerful tool for customer retention because it keeps your business front and center. Many small business owners underestimate the value of automated long-term email campaigns as a way of staying connected to leads and customers. A while back we talked about how to create successful email campaigns and the benefits of setting up a drip email campaign to help you automatically follow up with your customers. Want to motivate new business? Encourage repeat business? Delight your customers? Use email marketing! 4 long-term email campaigns you should consider: Email Nurture Series These emails offer helpful information to new leads about the products or service you provide. They also contain industry knowledge, which adds value without the need for running a promotion or discount. The ultimate goal here is to encourage leads to convert to paying customers. We suggest sending 1 email per week. Educate your leads. Teach them about your specific products, services, and share relevant industry knowledge. Help leads get to know your business. Expand on your story and what makes you unique. Embrace storytelling. Testimonials from satisfied customers are a great tool to get new customers to choose you over your competition. New Customer Email Series Once a customer has chosen your business for the job, the next steps are crucial to how your relationship will develop. Send a welcome email (immediately). You are now welcoming a new customer into your business’s family. Tell them more specifics about your products or services and what to expect next. Schedule job-related work and appointments (same day). Talk about the timeline of the work and get new jobs on...