Be Professional: Tips for Making a Good Impression

Working in the service industry, it is important for you to be professional when dealing with clients. That not only means looking clean and put together but also refers to how you communicate and manage your time. The classic line of “we’ll be there between 10AM and 4PM” may work in some industries but do customers really like waiting around all day? And what if the service person arrives with dirty clothes, disheveled hair, isn’t knowledgeable about the work, and uses more slang than real words? Would you take them seriously? We are here to help you be professional with tips on making a good impression.   Dress the Part Your clothing should be appropriate for the work you are doing. Are you going into a home to make an estimate? Will you be painting or doing any physical labor? Your clothes and shoes should be comfortable, clean, and free of holes. Uniforms or business branded shirts are always helpful but when in doubt, dress conservatively; nothing too trendy, too tight, or too revealing.   Be On Time and  Prepared Arrive to appointments on time and ready to work. No matter how you feel, you need to show interest and enthusiasm. Make sure to have all your supplies and equipment ready to go. Act business-like at all time both on-site and in the office. If you are in a client’s home, be mindful and respectful of their things. No smoking, eating or drinking on the job.   Behavior To be professional you want to act friendly but not be over-familiar with your clients. You don’t want to be super...

Long-term Email Campaigns

Email marketing is a powerful tool for customer retention because it keeps your business front and center. Many small business owners underestimate the value of automated long-term email campaigns as a way of staying connected to leads and customers. A while back we talked about how to create successful email campaigns and the benefits of setting up a drip email campaign to help you automatically follow up with your customers. Want to motivate new business? Encourage repeat business? Delight your customers? Use email marketing! 4 long-term email campaigns you should consider: Email Nurture Series These emails offer helpful information to new leads about the products or service you provide. They also contain industry knowledge, which adds value without the need for running a promotion or discount. The ultimate goal here is to encourage leads to convert to paying customers. We suggest sending 1 email per week. Educate your leads. Teach them about your specific products, services, and share relevant industry knowledge. Help leads get to know your business. Expand on your story and what makes you unique. Embrace storytelling. Testimonials from satisfied customers are a great tool to get new customers to choose you over your competition. New Customer Email Series Once a customer has chosen your business for the job, the next steps are crucial to how your relationship will develop. Send a welcome email (immediately). You are now welcoming a new customer into your business’s family. Tell them more specifics about your products or services and what to expect next. Schedule job-related work and appointments (same day). Talk about the timeline of the work and get new jobs on...

Social Media Marketing

Social media marketing is a powerful and inexpensive way for businesses (large and small) to reach customers. Most likely, your customers are already interacting with brands through social media like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Utilizing social media outlets will help increase traffic to your website, raise brand awareness, build conversations and improve interaction and communication with your customers.   Social Media Marketing for Your Business – Keep this in Mind: Not all social media sites are created equal. The use and feel of each platform can be very different. Research which social media sites your customers use most then make your presence on those sites.    Facebook A casual environment where people go to relax and chat with friends. Keep the tone light and friendly.    Instagram The number one social media site for sharing photos. Great for promoting your business in a friendly and authentic way without directly selling to your customers.    Twitter Lets you broadcast your updates across the web. Follow other tweeters in your industry or related fields to help you gain your own stream of followers!    LinkedIn A more professional site that is great for employee networking, sharing content with people in similar industries and posting jobs.    YouTube The number one place for creating and sharing video content. Focus on making useful, instructive “how-to” videos for your customers to view.    Pinterest One of the fastest growing social media trends. It’s eye-catching and image-centered with a primarily female audience.   Post regularly to keep customers interested and engaged. This will also help build brand awareness. Post about recent projects,...

Market Your Business on a Small Budget

To get customers you have to market your business. There is just no way around it. Enlisting the help from a marketing firm is one option but if you don’t have a lot of money to spend, you need to find creative and inexpensive ways to get your brand out there. Here are some inexpensive ideas to market your business you can do yourself! Social Media Almost everyone is on social media and your business should be too! Post regularly to keep customers interested and engaged. This will also help build brand awareness. Some social media sites allow users to leave reviews so encourage customers to share their experience on your profile. Website Every business (big or small) needs a website! Your mission should be clear and include (at least) basic information about your products or services. Your contact info, location and hours should be easy to find and you may also want to include customer testimonials, a blog, and your social media links. The most effective websites utilize SEO (Search Engine Optimization), which in basic terms means the process of making your website pages appear in a search engine’s unpaid results. Click here for more information on SEO. Business Partnerships Another inexpensive way to market your business is to team up with other local businesses to promote each other’s work. Create partnerships that make sense. For example, if you’re a painter, try partnering with a paint provider. Yesterday I saw a commercial on tv promoting 1-year of free pizza with a purchase of a new mattress… Does that seem like an odd partnership or what?! Today, I passed a gas...

Why Your Emails Need an Unsubscribe or Opt-Out Option

Have you ever signed up for emails about something you were interested in at the time, but aren’t interested in now? If so, then you will understand the value of an unsubscribe or opt-out option. A couple years ago I was shopping for a new washer and dryer, so I subscribed to several email lists. One contained consumer reviews, a couple more were for special offers from stores. The reviews were helpful and I used a special sale email to get the best deal. But now, 2 years later, I’m no longer shopping for appliances.  The emails are no longer relevant and I don’t care to read them.   Make it easy for your readers to unsubscribe or opt-out from your emails. This is necessary to prevent recipient frustration and SPAM reports.   Of course you don’t want people to unsubscribe from your email communications. The idea is to grow your email list to reach more and more people, expanding your business, right? While that is the ultimate goal, the process is not always straightforward. The most effective email lists aren’t necessarily the largest. The most effective lists contain readers who are interested in the information you send them. If a reader doesn’t need your product or service, they aren’t likely to give you any business. Worse than that, they may get tired of receiving your emails and label it as SPAM. In email, as in life, reputation is everything. Every time someone reports your email as SPAM, your email reputation takes a hit. For this reason, it is important to make it easy for readers to unsubscribe or opt-out...