Use of Color in Marketing

The use of color in marketing might seem like a no-brainer but it’s more than just picking pretty hues. Color is an important tool because it impacts how we think and behave. Using different colors directs your eye where to look and helps decide what is important...

Pipeline Organization

Do you have a bazillion projects on your to-do list that you can never seem to keep straight? You should be using pipeline organization! A pipeline provides a visual representation of your work in progress. It’s a place to organize your tasks and follow the...

Should I Be Writing a Blog?

YES!   The answer is YES. You should be writing a blog for your business.   A few weeks ago we talked about WHAT  a business blog is. Now let’s explore WHY you should be writing a blog for your business. The reasons are almost endless! Why should I be...

What is a Business Blog?

A business blog is one of the most cost-effective and easiest ways to promote your work. It can drive people, or “traffic” to your website, increase your sales, establish you as an authority in your field, and help you reach new markets. Here are the 5-Ws of blogging:...

Millennial Values in the Workplace

  Do attitudes of the (younger) people you’re interviewing have you concerned?  Their approach maybe different than yours (or mine) but it doesn’t mean they are poor workers.  While the younger generation gets a bad rap for being lazy, entitled and glued to their...

Craft a Great THANK YOU Email

If you are standing face-to-face with a client and that client accepts your bid for a job, the first words out of your mouth will be, “Thank you.” The same should be true when you’re not standing right in front of your client. Write a great THANK YOU email, enable the...

Business Profits

What do you do with your business profits? We’re talking profits today. If you’ve looked at the cost summary of a job in PEP this week, you may have noticed a new line for gross profit. Gross profit is everything that isn’t raw wages or materials. Some of that gross...

Communicate Better

Every painter I’ve talked to in the last few weeks is moving at a hundred miles an hour. Anything we can do to simplify or speed-up tasks is welcome. Email reinvented how we communicate with clients and potential customers. But it’s also become overwhelming. Any...

Group Like-Items

Getting organized takes a little time upfront, but the results are always better than without organization (faster, smoother, more efficient, less frustrating!). Not that I do this, but grouping like-items on a shopping list makes it possible to breeze through the...

Your Brand: A Cautionary Tale

It’s been awhile since I’ve talked about branding around here, but that doesn’t mean we shouldn’t all be thinking about it. Your brand is the image you project to everyone around you. It’s the way people think about you and your company. As painters are ramping up for...