Documenting Business Processes

Whether you are a business owner or an employee, you likely use a number of business processes every day. This means going through the same steps for doing specific tasks (i.e. generating reports, processing invoices, communicating with new leads, etc). Business...

What Do Customers Really Want?

Last time we gave you important tips on how to be professional when dealing with customers. Today, we’re going to offer you a little insight to what customers really want from you… It’s probably not what you think! Without customers, your business would fall apart so...

Long-term Email Campaigns

Email marketing is a powerful tool for customer retention because it keeps your business front and center. Many small business owners underestimate the value of automated long-term email campaigns as a way of staying connected to leads and customers. A while back we...

Social Media Marketing

Social media marketing is a powerful and inexpensive way for businesses (large and small) to reach customers. Most likely, your customers are already interacting with brands through social media like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest....

Market Your Business on a Small Budget

To get customers you have to market your business. There is just no way around it. Enlisting the help from a marketing firm is one option but if you don’t have a lot of money to spend, you need to find creative and inexpensive ways to get your brand out there. Here...