Be Open and Adapt to Change

Change is tough for me. No sooner do I get comfortable with my surroundings – the version of Windows on my computer, the way my iPhone works, the channels on the tv – then there’s an update and suddenly I can’t find the Weather Channel! But as the saying goes, “When life gives you lemons, make lemonade.” Tips for Adapting to Industry and Social Change The world we live in is in constant flux. And I don’t just mean the weather. No, I’m referring to changes in social habits, the boom in technology, and changing expectations from clients. From observation and experience, here are a few suggestions on how to adapt to change. Keep an eye on trends. Whether it’s a style trend, a social one, or a technological one, you can adapt to change by adopting current trends. One big trend right now is being eco-conscious. Get in on the game by offering environmentally friendlier options. And if your company is already going the extra mile to limit harmful products and processes, let your customers know! It’s a great way to set yourself apart.   Go where the fish are. People aren’t opening the phone book anymore to find a painter or handyman; they’re looking online. Adapt to this change by establishing an online presence. Most companies have websites now; many are communicating with customers and potential customers on social media: Facebook, Twitter, Instagram, etc. It’s important that customers can find you in the places they’re choosing to look.   Accept technology instead of fighting it. Think about the impact cell phones have had on our industry. You...