The answer is YES.
You should be writing a blog for your business.
A few weeks ago we talked about WHAT a business blog is. Now let’s explore WHY you should be writing a blog for your business. The reasons are almost endless!
Why should I be writing a blog?
Because consumers are online.
Think about the last time you needed to buy something. The internet is now the #1 place that consumers go for information about products and services. Much of the research about what to buy happens online – whether you’re looking for a car, a dishwasher, an electrician, or a painter.
Because you want customers to find you online.
The most important way to get people to your website is to offer as many opportunities as possible for them to find you on the massive World Wide Web. To do this, you want to continuously add fresh content to your website. Writing a blog post regularly will do this. Blog posts more “searchable” content, and the more the better! You should also share your blog posts on social media, which creates additional links directly to your website and, again, the more the better, am I right?
Because you want to be an authority in your industry.
People like to work with experts in their field. So establishing yourself as an expert is good. Writing a blog will help do that! Writing about your business, related work, and the industry will build trust and trust will generate customers. Plus you may stumble on some helpful new information along the way. It’s a win-win!
Because more website traffic = more leads.
Everyone who isn’t a current customer is a potential customer: a lead. It’s a numbers game. The more people who see your website, the more chances you have for them to buy your services. It helps to include a “call-to-action” that sparks interest, like a limited time offer or special deal.
Because blogs keep working long-term.
Writing a blog now will generate results later. Blog posts are searchable on the Internet until you remove them from your website. So long after the hype of a recent post dies, it has potential to generate traffic and leads with no additional effort. Who doesn’t love that?!
Blogging is one of the best ways to differentiate yourself from your competitors. Creating a business blog may seem intimidating but will be well worth your time. If you’re still on the fence, click here to see what HubSpot has to say about business blogging.