A business blog is one of the most cost-effective and easiest ways to promote your work. It can drive people, or “traffic” to your website, increase your sales, establish you as an authority in your field, and help you reach new markets. Here are the 5-Ws of blogging:

Business Blog


WHAT is a business blog?

A blog is a regularly updated web page featuring short informal articles and commentary, in this case, about your business and related industry. Here at PEP, we typically write about topics related to small businesses and the painting industry.


WHO am I writing for?

Customers and potential customers will read your blog. (Anyone who isn’t a customer is a potential customer, right?) Different blog topics will attract different people so write about a variety of things to cover the work you do.


WHEN should I blog?

An active blog shows your business is alive, loved and maintained. The more often you post to your business blog the better your results. But consistency is more important than frequency, so just set a schedule for yourself. If writing a new blog article multiple times per week is too much, aim for once or twice per month.


WHERE does the blog go?

Post your blog on your website and share the link on social media. This creates more “searchable” content on your website and additional links taking people to it.


WHY blog?

A blog will drive traffic to your website, attract new visitors, and potentially increase your sales. It helps to establish your presence in the industry. The benefits of blogging are almost endless. We’ll talk more specifically about WHY next time!