Your Brand: A Cautionary Tale

It’s been awhile since I’ve talked about branding around here, but that doesn’t mean we shouldn’t all be thinking about it. Your brand is the image you project to everyone around you. It’s the way people think about you and your company. As painters are ramping up for...

Question More – the Dunning-Kruger Effect

WHY? It’s every 4-year-old’s favorite question. To them, the whole world is new. They’re trying to make sense of it and they’re full of curiosity. Have you heard of the Dunning-Kruger effect? I hadn’t until the other day. The Dunning-Kruger effect suggests that people...

Be Open and Adapt to Change

Change is tough for me. No sooner do I get comfortable with my surroundings – the version of Windows on my computer, the way my iPhone works, the channels on the tv – then there’s an update and suddenly I can’t find the Weather Channel! But as the saying goes, “When...

Email Deliverability

Avoid the Spam Folder   You just put the finishing touches a on big proposal for a new client and you’re ready to email it over. You want that bid to end up in your client’s inbox. In this post we’re going to look at a couple easy things you can do so that the...