Prepare for Winter – Don’t Wait!

Your calendar may be booked solid now, but what does it look like a few months out?  It’s better for your employees and your cash-flow to have continuous work.  We recommend starting to fill your calendar now by advertising special deals for fall/winter jobs.  Entice customers into thinking about the paint job they need and to motivate them to call you for an estimate.  It doesn’t have to be much – here are a couple examples (and feel free to use them yourself!):

Summer is going by fast – don’t wait any longer!  Call now for your free estimate and get on the schedule.  Jobs scheduled for Oct – Dec 2015 will receive free ceiling paint or window cleaning!

Looking to change a color or just to freshen up your interior?  Call today and plan ahead for the holidays – the 1st gallon is on us between October and December 2015!  Call now for your free estimate.

You don’t have to discount the job itself, though you might consider offering a discount on labor for jobs over a certain amount (10% off labor for all projects over $500, for example).  You could also try throwing in a couple movie tickets or a gift certificate to a local restaurant.  The idea is to show clients your appreciation that they’ve booked early.

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  1. Increase Sales and Value Through Discounts - […] Back in August we blogged about how you can use special offers to get customers to book early (see…

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