Compel customers to commit

 An observation of sales tactics… I spent last Saturday shopping for a new car. I saw a couple things I was interested in, but left several dealerships empty handed. Since it was the end of the month, I had expected the sales people to really be pushing to close...

Develop Your Brand Identity

What motivates you? A couple weeks ago we looked at the difference between branding and marketing. Click here to read that post. Basically, your brand is your identity as a company – your core values and the reputation you (the company) have in the world. While you...

Branding vs. Marketing

Do you know the difference between branding and marketing? (Maybe. Maybe not.) Do you care? (Maybe. Maybe not.) You should definitely care! Branding and marketing are not the same, but they are often confused or lumped together. We’ve come across 2 really concise...

Estimator Boot Camp – train a new estimator

True or False: It’s easy to teach someone new how to estimate. You’ve been estimating the same way for years. Your experience lets you walk into a space and tell just by looking how long it should take and how much paint you’ll need. But have you ever tried teaching...

Introducing the PEP Guru and PEP Academy

If you’ve ever tried to teach someone how to estimate you know how hard it is.  So much goes into a good estimate, it’s often easier to just do it yourself than to train someone else.  Well, PEP Cloud has an exciting new feature that will make training faster and...