by Elizabeth Guthrie | Jun 29, 2018 | Uncategorized
To get customers you have to market your business. There is just no way around it. Enlisting the help from a marketing firm is one option but if you don’t have a lot of money to spend, you need to find creative and inexpensive ways to get your brand out there. Here...
by Elizabeth Guthrie | May 30, 2018 | Uncategorized
Have you ever signed up for emails about something you were interested in at the time, but aren’t interested in now? If so, then you will understand the value of an unsubscribe or opt-out option. A couple years ago I was shopping for a new washer and dryer, so I...
by Elizabeth Guthrie | Apr 20, 2018 | Uncategorized
We’ve talked a lot about customer success beginning with customer trust and a great onboarding process. Let’s take a step back and discuss the importance of brand positioning. What is Brand Positioning? Positioning your company helps establish your product or...
by Elizabeth Guthrie | Apr 5, 2018 | Uncategorized
How do you ensure customer success? Begin with great customer onboarding! Long-term customer success builds customer trust, which we talked about last time as being a major factor to growing your business. It should start early and be consistent. Today...
by Elizabeth Guthrie | Feb 19, 2018 | Uncategorized
When your air conditioner stops working in the middle of summer, you REALLY want an HVAC tech on speed dial. We have one (shout out to Leonard!). We got his name from my brother-in-law. The first time Leonard came to our house was on a Sunday (yes, Sunday!) in July....
by Elizabeth Guthrie | Jan 25, 2018 | Uncategorized
You may be thinking to yourself, “Why would I ever need more than one basic eBid template to send to my clients? I already customized it with my company’s info and photos. I’m all set!” The answer is – There are many reasons! Maybe your company works on...
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