by Elizabeth Guthrie | Aug 29, 2018 | Uncategorized
Email marketing is a powerful tool for customer retention because it keeps your business front and center. Many small business owners underestimate the value of automated long-term email campaigns as a way of staying connected to leads and customers. A while back we...
by Elizabeth Guthrie | Jul 31, 2018 | Uncategorized
Social media marketing is a powerful and inexpensive way for businesses (large and small) to reach customers. Most likely, your customers are already interacting with brands through social media like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest....
by Elizabeth Guthrie | Jun 29, 2018 | Uncategorized
To get customers you have to market your business. There is just no way around it. Enlisting the help from a marketing firm is one option but if you don’t have a lot of money to spend, you need to find creative and inexpensive ways to get your brand out there. Here...
by Elizabeth Guthrie | May 30, 2018 | Uncategorized
Have you ever signed up for emails about something you were interested in at the time, but aren’t interested in now? If so, then you will understand the value of an unsubscribe or opt-out option. A couple years ago I was shopping for a new washer and dryer, so I...
by Elizabeth Guthrie | Apr 20, 2018 | Uncategorized
We’ve talked a lot about customer success beginning with customer trust and a great onboarding process. Let’s take a step back and discuss the importance of brand positioning. What is Brand Positioning? Positioning your company helps establish your product or...
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