by Elizabeth Guthrie | Apr 20, 2018 | Uncategorized
We’ve talked a lot about customer success beginning with customer trust and a great onboarding process. Let’s take a step back and discuss the importance of brand positioning. What is Brand Positioning? Positioning your company helps establish your product or...
by Elizabeth Guthrie | Apr 5, 2018 | Uncategorized
How do you ensure customer success? Begin with great customer onboarding! Long-term customer success builds customer trust, which we talked about last time as being a major factor to growing your business. It should start early and be consistent. Today...
by Elizabeth Guthrie | Feb 19, 2018 | Uncategorized
When your air conditioner stops working in the middle of summer, you REALLY want an HVAC tech on speed dial. We have one (shout out to Leonard!). We got his name from my brother-in-law. The first time Leonard came to our house was on a Sunday (yes, Sunday!) in July....
by Elizabeth Guthrie | Jan 25, 2018 | Uncategorized
You may be thinking to yourself, “Why would I ever need more than one basic eBid template to send to my clients? I already customized it with my company’s info and photos. I’m all set!” The answer is – There are many reasons! Maybe your company works on...
by Elizabeth Guthrie | Dec 11, 2017 | Uncategorized
The Best Gift for You and Your Clients It’s great when you find 1 tool can do a multiple tasks. Take the Swiss Army knife. It’s a pocket knife, scissors, file, bottle-opener, screw driver, pliers, the list goes on. Well, today we’re talking about the...
by Elizabeth Guthrie | Nov 10, 2017 | Uncategorized
PEP has rolled out a new user friendly interface to make your experience even better! That means you can now control what the program looks like and how you interact with it. Redesigned Toolbar The most noticeable change is the toolbar. It’s been redesigned to...
by Melissa Yarur | Oct 20, 2017 | Uncategorized
The use of color in marketing might seem like a no-brainer but it’s more than just picking pretty hues. Color is an important tool because it impacts how we think and behave. Using different colors directs your eye where to look and helps decide what is important...
by Melissa Yarur | Sep 25, 2017 | Uncategorized
Do you have a bazillion projects on your to-do list that you can never seem to keep straight? You should be using pipeline organization! A pipeline provides a visual representation of your work in progress. It’s a place to organize your tasks and follow the...
by Melissa Yarur | Sep 12, 2017 | Uncategorized
YES! The answer is YES. You should be writing a blog for your business. A few weeks ago we talked about WHAT a business blog is. Now let’s explore WHY you should be writing a blog for your business. The reasons are almost endless! Why should I be...
by Melissa Yarur | Aug 23, 2017 | Uncategorized
A business blog is one of the most cost-effective and easiest ways to promote your work. It can drive people, or “traffic” to your website, increase your sales, establish you as an authority in your field, and help you reach new markets. Here are the 5-Ws of blogging:...
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